WTF Is Group 7? The TikTok Aesthetic Taking Over 2025
- Renee Goodenough
- Oct 21
- 3 min read
If the clean girl journals her gratitude at sunrise, the Group 7 girl writes hers at 2 AM in Notes after crying to Lana Del Rey.
The Group 7 aesthetic has exploded across TikTok — a lovechild of chaotic confidence and quiet luxury, born from burnout and rebranded as “self-expression.” It’s what happens when you’re too tired to be perfect but too stylish to be a mess.
At its core, Group 7 isn’t about looks — it’s about attitude. It’s realizing you can wear a wrinkled Skims tee, post an unfiltered mirror pic, and still look like you run your life (even if you barely made it to Pilates).
What Is the Group 7 Aesthetic, Actually?
The trend started when creators began assigning “vibes” to numbered personality groups — and Group 7 quickly became the It-girl archetype.
She’s a little unhinged but deeply self-aware. She’s the friend who shows up late in sunglasses and apologizes with an iced coffee. She’s not lazy — she’s just emotionally efficient.
In aesthetic terms, think:
Hair: messy bun, claw clip half falling out.
Outfit: oversized blazer, Pilates shorts, gold hoops, and existential dread.
Vibe: chaotic genius energy wrapped in quiet-luxury minimalism.
Where the clean girl is curated, Group 7 is curated chaos — the beauty of being undone, on purpose.
Why the Group 7 Aesthetic Took Over TikTok
Because we’re exhausted.
After years of chasing “that girl” energy, bullet journaling productivity, and morning matcha perfection, everyone hit a collective burnout. The Group 7 aesthetic is the rebellion — a glamorized shrug at perfection culture.
It says:
“I can still meditate… but I might do it while waiting for my Uber.”
It’s honest, funny, and chaotic in a way that feels human again. It’s also deeply aesthetic — muted palettes, emotional captions, and espresso cups as props.
The Group 7 Girl’s Mindset: Soft, Chaotic, Unbothered
Here’s the thing: beneath the humor, Group 7 is actually a wellness rebrand.It’s not “giving up” — it’s letting go.
The Group 7 mindset is about:
Soft structure: routines that serve you, not control you.
Aesthetic escapism: finding beauty in burnout.
Self-aware chaos: laughing at your imperfections instead of hiding them.
She’s still lighting candles, she’s just doing it next to last night’s wine glass.
How to Live the Group 7 Aesthetic IRL
1. Get Dressed, but Make It Unintentional
Matching sets are for people who have time. Throw on your Alo shorts, a wrinkled button-down, and vintage sunglasses. If you look like you “just threw it on,” you nailed it.
2. Romanticize the Chaos
Turn your 9 PM grocery run into a cinematic experience. Blast “Cool About It” by Boygenius and pretend you’re in an indie film.
3. Curate Soft Disorder
Clean girl desks are spotless. Group 7 desks? They have personality — a Dior lip oil, a half-drunk matcha, and five tabs open about astrology.
4. Embrace Selective Discipline
You don’t have to journal daily. But when you do, make it a ritual — silk robe, candle, Lana in the background.
5. Stay Hot, Stay Self-Aware
This aesthetic thrives on irony. Post the crying selfie, then go for your Pilates class anyway.
Group 7 vs. Clean Girl: The Great Detox
Aesthetic | Core Vibe | Outfit Energy | Mantra |
Clean Girl | Composed Minimalism | Polished, beige, slick bun | “I have my life together.” |
Group 7 | Chaotic Elegance | Effortless mess, undone bun | “I’m figuring it out — in style.” |
TL;DR: Group 7 didn’t kill the Clean Girl — she just evolved.
Why It Resonates: The Power of Being Effortlessly Unbothered
The Group 7 aesthetic works because it’s the first trend that doesn’t demand effort.It’s aspirational chaos — luxury for people who’ve accepted they’ll never be fully put together.
It’s not about pretending. It’s about presence.
And maybe, just maybe, it’s what happens when we stop performing wellness and start living it.
You Can Be a Pilates Princess and a Group 7 Girl
At Elevé, we’re convinced — Group 7 girls and Pilates Princesses are the same species. One just wears lip gloss to therapy, and the other wears SPF to brunch.
Because in 2025, the ultimate luxury is this: not having to choose between soft and strong, chaos and calm, ambition and rest.
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